Tags
adaptability, agility, ambiguous, cannibalize, clarity, complex, problem solving, uncertain, understanding, vision, volatile
It has been many years since my last post on this topic, and yet the conversation has reared its head at least twice over the past several weeks. As I think about our roles as Product Management leaders, never has the term VUCA been more prevalent. Consider these rapidly changing variables and how they impact our day-to-day lives:
- environmental – consider the new normal given the impacts and residual effects of COVID in our everyday lives (from vanishing handshakes, to more prevalent mask wearing, to remote working, etc)
- economic – volatility in the stock market I haven’t experienced as an adult, and my kids have never known
- technology – there are so many changes to consider, but the two that made me stop and wonder were these:
- every second, there are an estimated 127 new devices connecting to the internet
- 90% of the world’s data was collected in the last 2 years
- behaviors – the only thing advancing faster than technology is consumer expectations
- business – shift to platforms, APIs, digital, etc. … consider the fact 7 of the 10 most valuable & influential companies in the world are powered by platforms (Google, Apple, Amazon, etc.)
This type of dynamic landscape can only be characterized as Volatile, Uncertain, Complex, and Ambiguous. But what does this mean in our roles as Product Management leaders?
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