Tags
4x multiplier, business model, double operating profits, ecosystem, flexibility, innovation, platform, vision
So in my December post, I was contemplating the best approach for an afternoon Product session in our company’s Sales Kickoff event. It included an exploration of ideas from Simon Sinek:
- Purpose: Why are we here?
- Vision: Where are we going?
- Mission: How will we get there?
- Values: What’s important along the way?
My task really will be about bridging the why conversation into the where and how themes above. But in the December post I mentioned, I first had to answer the question why did I choose the role in the first place? And the conclusion of the post brought me to the topic that has enthralled me for the past 7 years … being a student of the transformational and disruptive nature of APIs, platforms and newer digital technologies.
Check … there is alignment between the company aspiration and my interests … pursuing a platform-based business model.
But what does this mean? Why is it important? And most importantly, how do we get people excited about the destination while at the same time grounding them in what to sell now?
And so the journey begins.
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