A recent leader of mine used a similar expression. Upon reflection, it offers tremendous value. Upon initial glance, however, it could leave you scratching your head.
The catalyst for my post today was this article – The Power of Precision. And while the context pertains to editing/writing, there is applicability with how we as Product Management leaders need to strategically communicate. An example:
Their prose is nothing short of amazing. It’s economical, to the point and most of all, clear. This concise crafting of copy is a joy to read, it instills confidence in the reader not just by being useful, but by also managing to communicating the primary benefit and message in a very short period of time.