It’s been a whirlwind season, so much so I can’t believe almost a month has gone by since my last post. As Product Management leaders, we all go through times like these where the focus is on the tactical, the deliverable, the current crisis. The key is not getting lost in the forest such that you lose sight of the trees.
So, lifting my head and looking back at the work done, there was actually some good analysis around customer journey maps and personas worth sharing. I’ve made the point in previous posts part of our role as Product Management leaders is answering these three simple questions:
- Who am I serving?
- What do they need/want, and are ready to buy?
- How can I reach them and persuade them?
But if you live in a B-B-C world, don’t stop exploring these questions from purely a buyer standpoint. Make sure you are also contemplating how the end user fits into the equation.