As a business leader, who doesn’t want to be in the upper right hand portion of Gartner’s Magic Quadrant! Assuming you have been charted there, it means that the analysts believe your product or solution has scored high in both the ‘Completeness of Vision’ as well as ‘Ability to Execute’ categories. And if you are not in the upper right portion, the question on everyone’s mind is “how do I get there”?
Having a firm understanding of the methodology used in tools like the Magic Quadrant would be helpful, and would also serve as a good basis for a more holistic approach to your competitive intelligence process.