In December, the focus from my Coalescing Principles post centered on three fundamental areas Product Management leaders should be focused on: Vision, Execution, & Measurement. And it further explored the idea of competencies by asking the questions what is the organization expecting of us in this role? How are we doing against those expectations?
Providing clarity around these questions, to the team as well as to the organization at large, was a theme I took into our annual Sales Kickoff Event. It starts with an understanding of what Product Management is (and to be clear there are many perspectives out there if you were to search the term). I like this adaptation of one I found on Wikipedia because it is simple enough to follow, and if you were to evaluate the essence of the many Product Management frameworks out there, they all build their models around this context:
Continue readingProduct Management is the business process of managing the entire lifecycle of introducing a product or service … from ideation to planning to development to launch.